Posts Tagged advertising

Eminem Augmented Reality Competition 

Outside Line have launched a cool augmented reality campaign/competition for musician EMINEM.Check out a video about the application below, or enter here.

Vodpod videos no longer available.

more about “Eminem Augmented Reality Competition …“, posted with vodpod

The Australian car brand Nissan also just launched a new augmented reality site created by Sydney agency Tequila.

You can check it out here.

SRC:Digital Buzz Blog

If augmented reality is something of interest, I have previously written a detailed post about it called: Connecting Cyber and Real Space

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Advertising Today

Good article on the New York Times called Multiscreen Mad Men.

It contains feedback about advertising on the m any available screens today by leading online advertisers.

The contributors:

“JACK HITT is a contributing writer. BENJAMIN PALMER is the C.E.O. of the Barbarian Group, an Internet advertising and marketing firm based in Boston. He helped create the ‘‘Subservient Chicken’’ online campaign for Burger King. LARS BASTHOLM is a chief creative officer at AKQA, where he has worked on campaigns for Xbox, Coca-Cola and Motorola. ROBERT RASMUSSEN is the executive creative director of the Nike account at R/GA, an agency that specializes in digital media. He has created campaigns for ESPN, Sega and JetBlue”

A number of products are discussed and the various contributors suggest ways of revamping these brands for todays markets.

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Word Your Message Well

Lovely little short film on Scott Goodson’s blog reminding us just how important it is to word our messages well!

Video Here

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Meet Adi Dassler – Adidas Site

Very nice site by 180 Amsterdam for Adidas – Flash interface including videos with 3d animation.
Learn the history of the brand Adidas with the story of Adi Dassler here

Everyone likes a good brand story – this communication is very nicely done.

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