Archive for web for good

Gamestorming and Design thinking

A friend just sent me a great video about Gamestorming.

I highly recomemend the book it mentions: Gamestorming: A playbook for innovators, rulebreakers and changemakers. I have had some great results using techniques from this book in workshops on a wide variety of topics.

As the video states these techniques are being used by both people in business to help businedd solve problems and thinkg differently as well as those using these techniqies for future workshops for designing a more suystainable future and making the world a better place!

Interestingly, I listened to a fantastic podcast yesterday at This Digital Life where Peter Merholz and Michael Dila were talking about ‘design thinking’. One of the points that emerged in this podcast is that the term ‘design thinking’ seems to be an umbrella turned which is used within different contexts:

1. How can we think differently and more creatively within business

2. How we can use design to help affect positive and sustainable change in the world These are pretty different domains but gamestorming can definately be used in both contexts.

The hosts of the podcast also raised another point about the creative class and how we can create a modern and virtual rotary club so that creative class memebers canlend their creative skills to assist with designing a better future. LOVE the idea. Surely there is a possibility in this uber networked world of ours.

Go check the podcast out…lots of great food for thought!…oh and the book…lots of juicy stuff on the book site too


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Wave: public discussion 2010

Check out this funny animation of the year 2009 created using Google Wave.

There is also a public Wave forum: where you can discuss various topics such as Business, Social Media, the Web, Gaming, Technology, Education, Politics, Sport etc. in 2010. (I have a few spare Wave invites if you want to check out the Beta….)

Or use the search within Wave:

with:public tag:wavein2010

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All you need is love campaign

On December 7th, 2009 at 1:30pm GMT Starbucks invited musicians from all over the world to sing together at the same time to raise awareness for AIDS in Africa. In that one breathtaking moment, musicians from 156 countries played “All You Need is Love” together. – watch streaming video from countries around the world and then join in by singing All You Need is Love yourself. For each video submitted, Starbucks made a contribution to the Global Fund to help fight against AIDS in Africa. You can also help increase the Starbucks contribution to the Global Fund by submitting a drawing to the Love Gallery. The global sing-along is part of our continuing efforts to help fight AIDS in Africa. In just one year in partnership with (RED)™, Starbucks has generated money equivalent to more than 7 million days of medicine to help those living with HIV in Africa.

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Spreading good via YouTube

Check out this great video channel by Danny & Charlie.

There are around 40 mash-up, doco style videos on their channel where they trapse around London with a mega-phone hugging policeman,  telling people to get back to work as they don’t want to regret missing any work time when they are old, and chatting to people about “big brother culture”, “terrorism”, “surveillance”, “consumerism” etc….

There is a very spiritual strand to this work…and also an extremely irreverent one….

This reminds me of a modern day version of the guy in the park standing on a box talking about poltics etc….but this is via image and social media….

It’s just the medium and not the messages that have changed 😉

Check out Charlie’s story and his reason for making these videos

Check out the channel and as Charlie says


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social media campaign for social change

It does'nt have to happen logoThe “it doesn’t have to happen campaign” was launched in May last year, so it is not new, but I think it’s a good example of an effective social media campaign aiming to affect social change.

As you are aware, there has been a rise in the number of knife stabbings in the UK. Last year, the British Home Office invested 3 million pounds on a multi-channel campaign to promote their anti-knives message.

A lot of the collateral for this campaign was used on social media platforms, and interestingly the campaign was co-created with English youth. Some more info on the non-digital components of the campaign can be found on the government Crime Reduction site.

Some executions include:

Campiagn at the end of July 09 reported the success of this campaign as:

“Effectiveness data indicates that it has struck a chord with its target audience of ten- to 16-year-olds. Overall, the campaign generated more than 12 million views of its viral ads and more than 187,000 visits to the Home Office’s online campaign hub. And, a Mori survey showed 73 per cent of ten- to 16-year-olds agreeing the ads made them less likely to carry a knife.”

This video shows some of the off-line promotions that form part of this campaign

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Creating Advocacy Using Twitter

Picture 9I spotted an activist campaign on Twitter today whereby you click a link and your Twitter avatar turns green or you can get a green ribbon added to it in order for you to show your support for democracy in Iran.
You can check it out at

I thought it was an interesting application.

Unfortunately I am too time poor today to find other examples of this type of application but I am sure that you can find other examples of this type of thing elsewhere.

Apps like this can provide opportunities for markateers to create advocacy.

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On Entrepeneurship

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