Value of User Experience Design

Excellent presentation about the value of user experience design and at what points it should be brought into the process. I have just sent it to some internal stakeholders from work who have project management responsibilities.

If we are to provide better experience for our customers….education is key.



  1. ben said

    Hmm, the food metaphor really didn’t leave me feeling satisfied. A little too overseasoned with McMarketing for my stomach. 😉

    • jacqueline said

      Appetites and palettes are subjective…. 😉
      I did find that this preso had a lot of traction within the large corporate I am contracting for.
      i circulated it to the Business analyst and Project management teams.
      It spoke about ux from a timeline perspective which helped their understanding.
      The thing that I repetitively see is online projects is that they are more often than not incredibly technologically focussed and the customer of not considered early enough on in the piece.
      Occasionally some usability tests are done right at the end of development…and more often than not the project is running too late to implement the usability changes before launch….

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