Great presentation by Stephen P Anderson about the need for creating online products that are seductive. [Check out his blog: PoetPainter ]
Fueled with examples, Stephen investigates human psychology and using examples shows how some products and services cater to our humanness providing seductive experiences that motivate us to engage with them.
It goes back to something I say a lot:
considering user experience involves more than only the consideration of usability….the preso is great…check it out…