Cause marketing campaign by HP

HP have launched a new cause marketing campaign created by Goodby, Siliverstein & Partners at http://summitonthesummit.com as part of their “the computer is personal again” campaign.

Some celebrities will be climbing Tanzanian Mt Kilimanjaro starting January 7th 2010  in order to raise money for clean water globally.

Through the website you can donate money to the cause by sponsoring a foot whereby 1 cent is equivalent to 1 litre of clean drinking water.

The celebrities climbing the mountain will record their experiences using video, images, blogs and tweets created on their HP notebooks which will be displayed on the 16, 709, 709 pixel high site represented at the altitude the media was created. Additional data such as the celebrities heart rates, weather patterns etc will be displayed on the site.

You can also tweet the team and download a badge which can be distributed through various social media channels.

Check it out in January.

SRC AdWeek

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