Interaction Design and the Purple Cow

This video below talks about why interaction design matters.
It is aimed at marketers….

Marketing is about people’s relationship to products.
Marketing gets people to purchase products…

But what happens after the purchase has been made and the person interacts with the product?

Interaction design (and designing for user experience) affects the relationship a person has POST – purchase.

It’s essential for customer advocacy and creating buzz, and ensuring that your product is a purple cow.

The punchline for me –> MARKETERS : make sure you get marketing budget for interaction design work 🙂
It’s so important!



  1. Adam Stone said

    Great video highlighting the importance of design in product/service dialog with consumers! If you are interested in reading further into this field I highly recommend, “Do You Matter: How great design will make people love your company” by Robert Brunner and Stewart Emmery.

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