Nike LiveLong Chalkbot for Cancer

Nike and Lance Armstrong Unite to Inspire and Mobilize the World in the Fight Against Cancer with the It’s All About You campaign by Nike.

The site has a lot of videos where people who have been affected by cancer can tell their story.

But for me, the coolest part of this project would have to be the Tour de France LiveLong Chalkbot.

You can spread messages of hope about cancer and cancer survival by sending a tweet, message via the site or SMS to the Nike LiveStrong chalkbot. A robot/machine which drws your message on the roads of the Tour de France.

Check out the photo-gallery whih displays a lot of these messages.

See how it works here:

More information about this campaign can be found on the YouTube page with a TVC for this campaign.

This campaign is very cool, it delights and engages and spreads awareness about the cancer experience.

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