Clever bus stop ad – Amnesty International

Excellent campaign by Amnesty International in Germany.

It’s a bus shelter sign which has a video camera in it which can detect when people are looking at the sign. When the camera detects people are looking at the sign, a happy looking couple are displayed. When you turn away from the sign, the image changes to show a photo of the same guy hitting the woman.

The message is powerful “It happens when no-one is watching

SRC: Gizmodo

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1 Comment »

  1. Justine said

    Really gives that insight some punch!

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