The Power of Design

Great article on the role of design in today’s economy on Business Week.

It discusses the connection between design, branding and the bottom line.

There are some insightful points in this post that I wanted to share. For example:

“Design drives innovation, innovation powers brand, brand builds loyalty, and loyalty sustains profits. If you want long-term profits, don’t start with technology—start with design.”


1 Comment »

  1. Katie said

    I read this article also and I found it very interesting we all know the power of marketing but in this economic climate I am a little surprised that it is still holding such a high percentage in relation to design – good news though.

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