Anti-smoking social site for youth created in Flash.
Own Your C (own your choices)
“Own Your C was originally created to encourage teens not to smoke. But, over time it has developed into an entire movement. Today, Own Your C encourages youth to make better decisions regarding everything, not just tobacco.
At ownyourC.com, a choice-making community, users can discover how their choices affect others. The site ignites conversations around topics that are important to teens – like tobacco, health, self-image, culture, alcohol, relationships and school. It invites users to upload personal images and videos that demonstrate their choices.” SRC
There was also video media as part of this campaign.
More about it here