1800 Tequila Art/UGC Campaign


Tequila brand 1800 Tequila engages with the creative community through a new site.

At 1800 Tequila we believe that “art is essential”.

There is an “essential artists” section which showcases the designs of established artists and profiles them on the site.

There is also an essential artists event calendar.

The Design Your Bottle section contains a user generated competition where you can design your own bottle and add it to the users gallery.

One artist will receive a commission of $10,000 for the use of their design in the brand’s 2009 national advertising campaign, as well as nationwide distribution.

There is also a “design your kicks” (ie footwear) section of the site which is coming soon.

I particularly love the Interactive Map gallery where you can view entries from all parts of the world through a Google Map Mashup. (thanks Google…loving the mash-ups!)


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