Advertising Today

Good article on the New York Times called Multiscreen Mad Men.

It contains feedback about advertising on the m any available screens today by leading online advertisers.

The contributors:

“JACK HITT is a contributing writer. BENJAMIN PALMER is the C.E.O. of the Barbarian Group, an Internet advertising and marketing firm based in Boston. He helped create the ‘‘Subservient Chicken’’ online campaign for Burger King. LARS BASTHOLM is a chief creative officer at AKQA, where he has worked on campaigns for Xbox, Coca-Cola and Motorola. ROBERT RASMUSSEN is the executive creative director of the Nike account at R/GA, an agency that specializes in digital media. He has created campaigns for ESPN, Sega and JetBlue”

A number of products are discussed and the various contributors suggest ways of revamping these brands for todays markets.


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