Social Media Campaign: Fed Ex

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Fed Ex launched an excellent social media campaign on FaceBook which was on brand and in alignment with an existing consumer need.

As you are probably aware, you can not send attachments using the messaging facility on FaceBook.

The US courier company, FedEx created a branded ap that enbaled people to “Launch a Package”, whereby they could send attachments within FaceBook.

The results were immediate: 100,000 installs in 48 hours, 1st branded app to make #1 on Facebook’s Most Active page, and 0ver 50% of users returning more than 10 times after install.

SRC: AdverGirl

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