Campaign: Nike Sweet Spots

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http://www.nike.com/nikeacg

Cool site by Nike for niche actions sports like Base Jumping, Rock Climbing, Kayaking, Snowboarding and Skiing.

Users can upload their own edited videos of them partaking in one of these sports somewhere in the world and win a years supply of Nike gear.

The navigation system, involves clicking a point in the globe to view the “sweet spot” video taken at that location.

Sharing is also possible making the video segments potentially viral.

Sweet!

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