“551 is a project to show just how many people support whales and want to see an end to whaling.
The name is based on the fact that, last season the Government of Japan killed 551 whales in the Southern Ocean Whale Sanctuary.
By adding your photo to the project you will not only be showing your support for whales, you will also be helping us create posters, TV commercials and a Big Book with which to petition the Australian Government to do everything they can to stop the Government of Japan killing more.”
You can add your photo by adding it to a Flickr group, or by emailing it to an address. No expensive uploading functionality was required for the build. No expensive models either for this campaign, as all added media is being reused for promotion within other channels.
Web 2.0 tools have made social media campaigns really cost effective to execute…love it!