Brain Rules

John Medina has written an interesting book called Brain Rules – 12 Principles for Surviving and Thriving at Work, Home, and School.  The book has a companion site which has some elearning modules which compliment the book.

The 12 principles are: exercise, survival, wiring, attention, short term memory, long term memory, sleep, stress, sensory integration, vision, gender, and exploration. Go to the books site to find out what these are all about. I love this kind of research which yields useful productivity tips based on physiology.

I am a bit of an exercise fan and I particularly enjoyed the research he presents about the brain benefits of exercise. Additionally having worked at some organisations in agency-land that seem to function on the steam of stressed employers, the section on stress was also interesting. 

Check out Garr Reynolds (author of Presentation Zen) presentation on Slide Share called Brain Rules for Presenters where he has pulled together an entertaining presentation applying Medinas’ principles to presenting. I think it’s worth a look!


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