A example of what I call cause marketing….and seem to be ranting a lot about these days.
The campaign has a user generated inspire microsite Imagine Whirld Peace to promote their new ice cream flavour called “Whirld Peace” and promote the campaign
On the site you can upload your photo and join the photo mosaic peace sign with your own message for peace.
From the press release:
“Ben & Jerry’s “Imagines Whirled Peace” by Holding Bed-In to Recognize Today’s Peace Movement Leaders….
Thirty-nine years ago today, John Lennon and Yoko Ono hosted a “Bed-in For Peace” using their celebrity-for-good to promote world harmony. This legendary event inspired an entire generation of people from around the world to think about peace during a critical time of war in 1969. Paying homage to these efforts during a time when the world is once again in conflict, Ben & Jerry’s announced a joint effort with The Lennon Estate and Peace One Day, a non-profit organization focused on raising global awareness of the UN day of global ceasefire and non-violence on September 21st annually. The partners will host a modern-day “Peace Bed-In” to recognize leaders in today’s movement.”