“The Girl Effect, n.
The powerful social and economic change brought about when girls have the opportunity to participate in their society.
What you are about to do is nothing short of revolutionary.
There are 600 million adolescent girls living in poverty in the developing world. By giving one of these girls a chance, you start the girl effect. When girls have safe places to meet, education, legal protection, health care, and access to training and job skills, they can thrive. And if they thrive, everyone around them thrives, too.”
The site gives information about the initiative and the plight of girls in many developing nations, some ways of “sharing” the content and message enabling people to seed it around the web, and some interviews with girls in the developing world – girls that this initiative is helping, and a link through to a Global Giving charity page where you can DO SOMETHING by donating to various different charity initiatives like supporting educational facilities, and legal funds for women etc.
(NB their viral mechanisms in the “share” section are thorough)
They have put a nice little site up at http://www.girleffect.org/ which includes a video piece and some neat little viral mechanisms to help people seed information and links about this initiative throughout the web.
They have set up a YouTube channel: http://www.youtube.com/girleffect showing a video (below) which outlines what the “Girl Effect” is all about: