Snoop around Carrie’s desktop and check out her iCal, see MSN chats between the characters, check out some of Carries thoughts on her “Stickies” , see the movie trailer in the Quick Time player, and link to Carries blog.
It’s interactive and engaging, emotive in the sense that it appeals to out inner voyeur and love of gossip (maybe this is a female atttribute?!)
Answer some questions to unlock site content and win prizes.
The official site has some additional stuff like downloads, and other things, like the “Match Your Man Quiz”.
The viral is playful, it’s rich, on brand and fun.
I like : ) – will send around to the girls for sure