IAB Report on UG Content, Social Media and Advertising

Download PDF of the report

Platform Status Report: User Generated Content, Social media, and Advertising

It looks at trends has some recent stats, looks at different type of UG sites like review sites, blogs, wikis, social networks, widgets, custom communities and dedicated channels.

It’s quite high level…could be useful to explain trends and technologies to clients.

It has some decent and current stats however.


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