They also have tapped into the fact that a lot of UG pet content is pretty bad…except of course when it’s footage of your own pooch!
Purina have pulled together a site that aggregates Top Photos, Top Videos and Top Stories from the web called Pet Charts.
Users can rate the content on their site through the interface….highly rated content is listed first and users can filter for cat or dog content…
Content is king after all….
More about this site from Adage here