“What is Zoom Zoom Zoom? All children instinctively know it. A few adults still remember it. At Mazda we refuse to outgrow it. In grown up words it means the emotion of motion.
We call it Zoom-Zoom.”
There is a fantastic video on the site portraying Mazda’s brand essence which beautifully communicates the ‘emotion of motion’.
Mazda have taken a fundamentally emotional approach in their branding which is fundamentally different from the functional focus many other car brands tend to take.
While often containing beautiful imagery, with rolling country sides, or glaciers, and smooth motion in slick cars, or discussion about air bags, most car ads are pretty high on the snooze meter….in my humble opinion. (Being a female who is not into cars can’t help either!)
I recently stumbled upon this different emotionally engaging approach by Mazda and thought it was worth a mention.
By the way….I love comments on my blog – Any thoughts on this? Any other examples perhaps? Anyone… 😉