October saw the likes of the Soho Project hit the hip hood of Soho in London.
The game created by Fictional Media is described on it’s site as:
“the first ever Pervasive Multi-Platform User-Generated Digitally-Mediated Multi-Genre Interactive TV Web 3.0 Experience (PMPUGDMMGITW3E) which aims to capture the spirit and essence of the area known as Soho in London’s West End. As players, you are all hunting for the essence of Soho, seeking to capture the spirit of the area. Working in teams, you will act as researchers, reporters, videographers, performers and more. Some of you will be all of these at the same time. “
A very interesting and cost effective execution…..