More on MTV Music awards online initiatives

Artcile in Adweek :MTV Mobilizes to Cover VMAs

– wireless broadcast in US through mobile suppliers

– creation of a virtual world based around the show 

– VMA.MTV.com will be privy to behind-the-scenes footage from photo shoots

With the “Virtual VMAs,” such artists as Common and Gym Class Heroes will appear in the virtually re-created suites of Las Vegas’ Palms Hotel, where the show will take place.”

– SMS voting

This year, no matter where they turn—on television, online, on demand or wireless—viewers are surrounded by a completely fresh interactive VMA experience that will redefine the awards show,” MTV president Christina Norman said.”

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