online video – the new TVC?

Adnews article: Why Web Video is the New 30-Second Spot

Cheaper than TVC – and technology allows more interactive use of video meaning better spend for marketers in terms of information, and branding.

It does not yet have the reach of traditional TVC’s, however it can do so much more for a fraction of the cost via virtual tours, and interactive experiences…

It seems these days marketers are using other offline channels such as out door boards, traditional TVC’s and print ads to push traffic to the web where they can deliver rich media advertsing.

I actually recently saw some large animal soft toys chained to a seat at town hall station the other day with a banner just citing a url.


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