Death of the Page View

Finally…Nielson Netratings have decided to base their rankings on the duration users spend time on sites rather than by page impressions.

Finally user experience will be considered by organisations so greedy that they forget their user experience in exchange for maximum eyeballs and page hits. Nielson say that this metric will provide  a measure of the level of user engagement.

The use of Ajax, and proliferation of widgets, and streaming video have resulted in this change….and it’s a good thing.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: